V&A Dundee has been open for a year now and while its opening has seen in tourism to Dundee a lot of Dundonians feel alienated from it. We set out to change the perception of the museum by appealing to young local families.
Inspired by the original mouseholes in the MacIntosh tea room at the heart of the museum we created a comic book character that lives in the museum as a way to get young children excited about going to the museum.
Alby the Museum Mouse
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