With veganism becoming more common we were tasked with creating a speculative campaign for the launch of Krispy Kreme's new vegan line. The new doughnuts would be made from 100% plant-based ingredients. I used the idea of plant based doughnuts and took it to its absurd extreme.
POSTERS
YOUTUBE BUMPER ADS
DIGITAL BANNER SKYSCRAPER
AMBIENT
We would construct huge plastic trees outside select stores.

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